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DEI
Why DEI Initiatives Actually Protect Companies
Takeaways:
- DEI programs are fundamentally about ensuring fairness and consistency in hiring and promotion processes. By implementing structured, objective evaluation criteria, especially regarding “likelihood of success” (soft skills, cultural fit), companies minimize the risk of bias and make it harder for individuals to claim discriminatory practices.
- The hiring process should assess both qualifications and the potential for success. DEI initiatives help ensure that the “potential for success” evaluation is conducted fairly and without bias. This can include standardizing interview questions, training interviewers on unconscious bias, and creating clear metrics for evaluating cultural fit. This focus on fairness benefits both the company and the candidates.
- While the primary focus of DEI is on mitigating legal risk and improving hiring practices, the resulting environment often leads to positive outcomes like improved employee well-being and a more inclusive culture. Examples like breastfeeding rooms demonstrate how DEI initiatives can create a workplace that better accommodates the needs of a diverse workforce.
SWAG

Nobody Wants Your Swag (Unless You Fix These 5 Mistakes)
Picking employee gifts that land just right can be a challenge. But your team deserves better than another lame mug or stress ball.
Corporate gifting may seem easy, but it’s a lot harder than it looks. Here are the biggest gifting mistakes—and how to solve them.
❌ Mistake #1: Boring Gifts = Forgotten Gifts
Mugs, pens, and notebooks are fine, but they don’t exactly wow anyone.
Tip: Choose thoughtful gifts with purpose, like a Nutribullet Pro 900-watt Blender for health-conscious employees or a Recycled Cotton Tote Bag for eco-friendly ones. Gifts they’ll use make a bigger impact.
❌ Mistake #2: One-Size-Fits-All Doesn’t Work
Universal gifts feel impersonal, and no one wants another generic item they’ll never use.
Tip: Personalize your swag. Go for items like a Fellow Stagg Pour-Over Kettle for coffee lovers or a Moleskine Daily 2025 Planner for the organized. Tailored gifts will always be appreciated more.
❌ Mistake #3: The ‘Useless Gift’ Problem
Tip: Focus on quality over quantity. A Fabric Mouse Pad or 12 Oz. Cork Camper mugs are stylish, and used every day.
❌ Mistake #4: Forgotten Appreciation
Tip: Make recognition a regular habit. Consistent, thoughtful gifts create long-lasting appreciation.
❌ Mistake #5: Ignoring the Experience Behind the Gift
A gift is only as meaningful as the thought and experience behind it. If your employees don’t understand why they’re receiving a particular item, it’s easy for the gesture to fall flat.
Tip: Add a personal touch. Include a handwritten note or a message explaining why the gift was chosen for them. Pair the gift with a memorable experience, like a team-building activity or wellness day, to make it even more meaningful.
swag.com helps you avoid these pitfalls by offering gifts that make an impact—thoughtful, high-quality swag that your team will love.
With Employee Appreciation Day around the corner, check out our EAD Guide!
JOB SEEKING
LinkedIn Job Searching Hack
Takeaways:
- If you find a job you’re interested in, copy the job title into LinkedIn search.
- You’ll find all of the hiring managers who have posted about matching job titles in your network.
- Send the hiring manager a message that says “Hi [NAME], hope you’re well! Saw you’re hiring for [POSITION] at [COMPANY]. My skills/experience in [XYZ] would be a great fit. Would love to connect!”
LEADERSHIP
How to Handle Employees Who Can’t Take Feedback
Takeaways:
- When giving feedback, it’s crucial to stay calm and objective. Use techniques like breathing exercises or self-reflection to avoid emotional reactions and ensure the conversation remains productive. Focus on the behavior or actions you’re addressing, not the person’s personality.
- Foster a culture where feedback is seen as an opportunity for growth, not a personal attack. Offer follow-up support, resources, and encourage two-way communication. Set clear expectations and ground rules early on to establish a foundation of open communication.
- Model the desired behavior. Take criticism constructively, demonstrate a willingness to improve, and express gratitude for the input.
CRM

The Right CRM for Solopreneurs, SMBs, and Enterprises
A common pain point for businesses of all sizes is managing customer relationships efficiently. With disorganized data, missed follow-ups, and scattered communications, it’s easy to lose track of leads. A solid CRM tool can eliminate these headaches and help you stay on top of your game.
👉 Tip: Choose a CRM that not only fits your current needs but also offers scalability for future growth.
For Solopreneurs, High Level combines CRM, marketing automation, and funnel management, streamlining your entire process. Its ability to build automated sales funnels allows solopreneurs to save time on repetitive tasks and stay focused on growth. Plus, it integrates easily with other tools, helping to centralize your business.
For SMBs, Capsule CRM stands out with its intuitive interface and robust integration options. Its customizable task management ensures that you can prioritize customer interactions and track sales progress in one place. Capsule helps eliminate disorganization by connecting with your email, calendar, and other essential tools.
For Enterprises, Salesforce is the industry leader with unmatched scalability. Its advanced analytics and reporting provide detailed insights into customer data and sales performance. This allows enterprises to automate workflows, improve collaboration, and make data-driven decisions at scale.
The right CRM can save you time, boost client relationships, and simplify operations—no matter your business size.
WELLNESS
Sooo, What Is Seed Cycling Actually?
Takeaways:
- Seed cycling involves consuming specific seeds during different menstrual cycle phases to help balance estrogen and progesterone.
- How to seed cycle? Eat flax seeds and pumpkin seeds during days 1-14. Eat sesame and sunflower seeds during days 15-28.
- Seed cycling reports helping to balance your cycle, prevent PMS, lead to less hormonal acne and eases perimenopause and menopause symptoms.
STAFF PICKS
Stuff We’re Loving This Week
✨ Wake up wrinkle-free with these Frownies patches.
🕶️ The tortoise sunnies that go with literally everything.
💻 A sleek laptop briefcase that says “I have my life together” (even if you don’t).
🤖 Fellow supercharges meetings with AI-powered summaries, auto note-taking, and seamless action item tracking.
JUST FOR FUN

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